phones, and housing, but also nontraditional items like food, beauty products, and bicycles. All indications are that this is not merely a passing trend.
An intriguing new application of this model is Audiovisual as a Service (AVaaS). The latest AV systems—e.g., command and control hubs, video teleconferencing (VTC) centers, hospital collaboration facilities—are extremely powerful, able to link people from around the world and collate input from numerous remote locations. Modern organizations cannot afford to ignore these potentially game-changing technologies.
1. Eliminate Capital Expense (CAPEX) & Increase Return on Investment (ROI)
The AVaaS model significantly increases an organization’s audiovisual ROI by comparison to conventional implementations. AV systems are no longer TVs plugged into the office ethernet. To fully realize the benefits, organizations are building multisite facilities with video walls, redundant backup servers, dedicated transmission lines, ergonomically designed facilities, studio-quality high-definition video, and enterprise-wide scheduling software. The up-front capital expenditures for such a venture can be high. But the AVaaS model transforms this acquisition from a capital expenditure into an operating expenditure—spread out over the entire duration of the contract—reducing sticker shock and bringing it back into reach for even modestly sized enterprises.
2. Improve Scalability & Flexibility
The AVaaS model is not merely a mechanism for defraying construction costs, it also provides a smooth pipeline to the latest versions of all the related hardware, software, and equipment. If something breaks two, three, four years into the contract, the AV service provider will be ready with a replacement that has already been vetted for price, quality, and interoperability with the existing system. AVaaS also includes regular preventative maintenance, firmware updates and security patches, as well as executive briefings on any new features the organization might want to consider.
It is almost impossible for an individual organization to realize the benefits of standardization, because it will typically deploy only one system. On the other hand, an AV integrator deploys dozens, even hundreds of systems, forcing it to find the most efficient, user friendly, cost effective, stable, reliable, interoperable, etc. products in the marketplace. This constant vigilance and research ensure that the AV platform uses standard building blocks that serve as the basis of design for all spaces; it results in a common user experience with consistent, reliable performance and intuitive interfaces. In contrast to a design/build model where only the components are vetted, in the AVaaS model the overall system is vetted for enterprise deployment.
3. Enhance Client Experience
The primary reason for buying a subscription rather than a product is that, ultimately, customers care much more that something gets done than how it gets done. To that end, AVaaS includes the proactive professional monitoring of system connectivity by the AV integrator, guaranteeing same-day restoration of service. This is where AVaaS truly shines. The AV integrator provides full-service help-desk with live-event and operational support (not simply break-fix). Combined with continuous monitoring and the pipeline mentioned above, the AVaaS customer has the peace of mind of being covered at every level of the system.
4. A Partner in Business Intelligence & Performance
Besides the AV service itself, the AVaaS model gives its customers access to the AV integrator’s entire reservoir of intellectual capital. In practice, this could be the greatest benefit of all. Combined with system monitoring, the integrator can provide detailed reports on Key Performance Indicators (KPIs), client satisfaction, and Return on Investment (ROI). Customers will have access to manufacturer user guides, support documentation, and manuals. Since the AVaaS model does not include traditional training like a design/build model would, customers learn the system on their own terms with coaching support from the AV Integrator.
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AVaaS is a new application of a proven model. It reduces up-front costs, easing the acquisition burden. It provides rapid access to a pipeline of pre-qualified repair parts and the technicians to install them. Continuous monitoring guarantees minimal down time in case of a system outage, while the standardization of system components guarantees high-quality and interoperability. Finally, AVaaS, by emphasizing service over product, naturally transforms the AV integrator into a business ally, committed to the organization’s success.
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